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Tanzania: Heart on Fire
$11.99 $14.99
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Aromatic cardamom and clove blend into fresh cedarwood to create a deliciously spicy, earthy fragrance, representative of spices used in Tanzania.
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Top: cardamom, lemon, green tea
Middle: clove, saffron, geranium
Bottom: black pepper, cedarwood, vetiver
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Tanzania: Heart on Fire
Optimistic. Fearless. Dynamic.
In developing this fragrance, our perfumers wanted to capture the rich spices rooted in the region’s long history while celebrating the bright, joyful energy of the girls who inspire it.
Transport yourself to the vibrant spice markets of Tanzania as bright notes of cardamom, lemon, and green tea open this sensory journey, while the heart of clove, saffron, and geranium adds depth and intrigue. Grounding cedarwood, black pepper, and vetiver create a warm, earthy base that lingers in your space like memories of distant travels. This fragrance is spicy, earthy, exotic, and honors the rich cultural traditions of Tanzanian spices while supporting Malala Fund's mission to ensure all girls can access and complete 12 years of education.
Pura x Malala Fund
Inspired by girls everywhere who are pursuing their right to learn
This collection celebrates the courage and connection that unite us all. Each fragrance is inspired by the cultures and stories of girls in Brazil, Nigeria, Tanzania, and Pakistan—celebrating their right to learn and honoring their courage. Together, we’re using the power of scent to create moments of empathy, beauty, and shared humanity. Pura will donate 8% of net revenue from this collection to Malala Fund to support its mission to ensure every girl has the opportunity to learn and lead.
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Frequently asked questions
This fragrance works in the Pura Mini™, Pura 4™ and Pura Plus™ home diffusers
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura Mini™, a fragrance vial lasts about 30 days in a small space, diffusing 6–8 hours per day at medium intensity.
With a Pura 4™, a fragrance vial lasts about 22 days in a medium space, diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial lasts about 14 days in a large or open concept space, diffusing 6–8 hours per day at medium intensity.
Pura’s smart fragrance diffusers are designed with Puralast™ diffusion technology, which optimizes scenting based on the intended fill space of each diffuser. Because of this, fragrance vials may last for different lengths of time.
Pura Plus™ diffuses fragrances at a faster rate to fill larger, open-concept spaces efficiently.
Pura 4™ optimizes fragrance diffusion for medium-sized spaces, balancing scent strength and longevity.
Pura Mini™ conserves fragrance while still providing consistent scenting for smaller areas.
Each Pura diffuser is engineered to maximize the fragrance experience in your space while ensuring efficient and effective scent diffusion.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 6, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
- 6 weeks for a Pura 4™ in a medium-sized room
- 4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.
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