New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
Notes of orchid, jasmine, and gardenia blend to create a scent that’s strong but not overpowering and floral without being fussy.
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Middle: orchid, white gardenia
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Floral. Exotic. Bright.
This bold floral fragrance hits you with sweetness and strength all at once. Notes of jasmine blend with orchid and white gardenia to fill your home with florals, perfect for your strong and soft sides.
A pop of color. A punch of fragrance.
Makers of the cult-favorite Volcano scent, Capri Blue is on a mission to empower women through fragrance and style. Their bold energy shines through every Pura x Capri Blue fragrance.
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