The nature of fragrance

Pura x Scents of Wood

Discover the scents of the Trees of the West with our newest luxury fragrance partnership. Each fragrance in the Pura x Scents of Wood collection is crafted with inspiration from iconic Western forests, bringing nature home in a premium way.

Nature and the living brief

Unlike traditional fragrance briefs delivered in boardrooms, a living brief begins in nature.

Joshua in Glow

A glowing desert

Joshua in Glow is inspired by Joshua Tree National Park, where its unique desert landscapes and iconic Joshua trees create breathtaking views. This glowing fragrance features notes of dewy greens, jasmine, and Joshua tree.

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Evergreen in Snow

Mountaintop evergreens

Evergreen in Snow is inspired by Utah’s Rocky Mountain forests awakening into early spring. This fragrance is a cooling and fresh mix of crisp greens, snow accord, and cedarwood.

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Spruce in Mist

Ancient woods

Spruce in Mist is inspired by Olympic National Park’s majestic Tree of Life, a breathtaking element of natural beauty. The scent is a mystical blend of misty waters, spruce, and vetiver.

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Trees of the West Collection

Luxury fragrance rooted in nature

Designed for those who appreciate nature and refinement, the Pura x Scents of Wood collaboration transforms your home into a sanctuary of elevated elegance. Each fragrance has been carefully and intentionally crafted to join luxury fragrance with smart home technology.