New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
Enjoy a break from the routine with elegantly soft notes of raspberry paired with white tea, cashmere vanilla, and wild violets.
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Middle: wild flowers, white tea
Bottom: cashmere vanilla
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Bright. Floral. Elegant.
Inspired by the high fashion and renowned art celebrated in the City of Lights, this fragrance combines the elegance of soft florals and berries with intriguing notes of calming white tea, cashmere, and delicate violets to create a scent that is simply delicieux.
A pop of color. A punch of fragrance.
Makers of the cult-favorite Volcano scent, Capri Blue is on a mission to empower women through fragrance and style. Their bold energy shines through every Pura x Capri Blue fragrance.
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