Ochre Heart
$9.59 $14.99
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Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer. Learn More
Lush plum, earthy patchouli, and creamy Dutjahn Sandalwood create a vibrant yet introspective aura reminiscent of a sunset over an ancient landscape.
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Woody
Amber
Top: plum
Middle: patchouli
Bottom: Dutjahn Sandalwood
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Ochre Heart
Warm. Enduring. Deep.
This scent unfolds with the richness of ripe plum, its sweetness tempered by a sultry depth. The heart pulses with earthy patchouli, evoking a sense of grounding mystery. Dutjahn Sandalwood anchors the fragrance with its creamy, resinous warmth, wrapping everything in an aura of sophistication. Together, these elements create a scent that is both vibrant and introspective, like a sunset over an ancient landscape.
Pura x Dutjahn
Creating impact with sandalwood
This uniquely beautiful fragrance line features ethically sourced sandalwood from Western Australia created in collaboration with the K Farmer Dutjahn Foundation. This collection is more than fragrance—it’s a tribute to Martu culture, with artwork crafted by Martu community members during workshops on their ancestral land. A portion of sales supports the foundation's vital initiatives, from cultural preservation and education to environmental stewardship, making every purchase a step toward a brighter future for the Martu people.
For more information visit the Pura social impact page here.
Frequently asked questions
This fragrance works in the Pura 4™ and Pura Plus™ home diffusers
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura 4™, a fragrance vial typically lasts up to 6 weeks when using 2 vials on a schedule in a medium-sized room diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial typically lasts up to 4 weeks when using 2 vials on a schedule in a large or open concept space under the same conditions.
Yes. Pura Plus™ uses advanced diffusion technology suited for large spaces, while Pura 4™ is designed for medium-sized rooms.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
- 6 weeks for a Pura 4™ in a medium-sized room
- 4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.
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