Cookie Categorizations
November 2nd 2026
Was this article helpful?
Cookie Categorizations
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your privacy, you can choose not to allow some types of cookies. Below are the different cookie categories we use on pura.com. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. Learn more about your cookie settings and management here.
Categorization Overview
Strictly necessary
Required for the site to work. No consent needed.
Preferences
Remembers choices that change how the site looks or behaves.
Analytics
Measures how people use the site.
Marketing
Ad measurement, attribution and audience matching.
Other browser storage
Not cookies, but often disclosed alongside them.
