New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
With a pop of color and a punch of fragrance, Capri Blue is on a mission to empower women through scent and style with bold energy and cult-favorite products.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.