Smart scent technology designed to transform your space
Fragrance made smarter
Transform your space with Pura, the smart fragrance diffuser that lets you customize your scent experience like never before
Experience scent like never before
Smart
App-controlled features empower you to get fragrance how you want it, where you want it, and when you want it
Safe & clean
All our scents are created with clean, high-quality ingredients and are safe to be used around kids and pets
Quality
Our fragrances are created by world-renowned perfumers using globally sourced ingredients, delivering the highest quality fragrance you can buy
A better way to fragrance
Pair with premium fragrances created with ingredients that are safe and clean
If you're not satisfied with a Pura fragrance, simply let us know, and we’ll send you a replacement.
Adjust fragrance intensity, set schedules and timers, and more in the Pura app
Subscribers get 20% off most fragrances, ensuring they always get the best deal on their favorite scents.
Shop starter sets
$75.81 $87.97
$77.19 $89.99
$108.09 $117.97
$78.59 $84.99
$107.19 $119.99
$102.41 $113.97
$77.17 $89.97
$73.10 $83.98
$72.37 $77.97
$69.01 $77.97
$75.81 $85.97
$78.55 $89.99
$75.81 $87.97
$49.99 $81.97
$49.99 $81.97
$49.99 $81.97
$64.99 $85.99
$64.99 $85.98
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$46.98
$79.99
$49.99 $79.97
$79.99 $109.97
$48.59 $54.99
$44.50 $48.98
$34.99 $50.98
$89.16+
$69.99
$164.99
$299.99
$104.16+
50,000+ verified 5-star reviews
See what subscribers are saying about Pura
I enjoy the auto-ship subscription
I enjoy the auto-ship subscription. I can manage scents on the app. I always get a reminder before it ships just in case I want to change anything. It’s just so convenient!
-Sheri B.
One of my best purchases
One of my best purchases in a while! Love having a subscription, too! I never run out and my house and car always smell luxurious!
-Alexxis B.
If you’re questioning, it’s so worth it
The installation was really easy. I love this and have added more to every order for every room in my house.
-Alyssa A.
Easy to shop
Easy to shop using the app and I love the subscription so I don’t have to remember to order!
-Lexi B.
You need it
For someone who constantly has room sprays, candles, wall plugs, you name it... THIS is a game changer for me! Being able to control the scent intensity, when it runs AND have a cute night light is an instant sell for me! I’ve quickly purchased more and will continue to do so.
-Janele S.
Genius
I now have 4 diffusers and obsessed with this concept! I have 3 at home and one at work. I love the idea of having total control of intensity level for each scent and the timer feature. I would have one in every room if I could! I will never go back to any other type of air freshener.
-Siobhan K.
I love my Pura Scents
I love my Pura Scents. I have a subscription and it is great because I can swap them out each month!!
-Kimberli B.
Scent your space, your way
Join 300,000+ subscribers scenting their space
As featured in
"I’m Obsessed with this one-of-a-king home fragrance device"
"This fragrance diffuser makes my home smell like a 5-star hotel"
"Saves me money and keeps my space smelling fresh"
"I can’t recommend this diffuser highly enough"
