New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
These scents are picked from our Marketplace by our in-house fragrance expert and change monthly, follow the seasons, and come right to your mailbox for a fun and exciting unboxing moment.
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Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Not sure what to pick this month? We’ve got you.
Scent Club scents are a nod to our belief that fragrance impacts every moment in our lives, big and small. Hand-picked by Mara Dumski, our Chief Fragrance Experience Officer and one of the best noses in the industry, these monthly scents are chosen from our Marketplace and are sure to enrich any space. Save always by adding the element of surprise to your monthly Pura subscription, including our Fragrance Guarantee.
Life is better when it smells good
Pura knows the power fragrance holds, and we’re passionate about bringing that power into your home. We meet with the world’s leading fragrance experts and scientists to create original fragrances that are safe, beautiful, and make life better.
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