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What People Are Saying

44,427 Reviews

More sleek looking design than

More sleek looking design than the 3. Have not had any issues with the 4 and love the way it looks- stylish and clean!

-Sarah H.

Love this!

I felt I was constantly replacing or forgetting to replace my Glade plug ins or Air wick. Now I can control everything and the intensity all on the app!

-Susan B.

Better than the Pura 3

3Love the new Pura 4. It is a little more slim and discreet than Pura 3. The new adaptive diffusion and auto detection for your scents is awesome! I've always loved the convenience of the app and being able to control everything remotely. With the Pura 4, I don't have to be involved as much because it learns what my preferred settings are. I really love that Pura scents are safe and I don't have to worry about how they will affect my family or pets.

-Aleesa P.

Parents love it!!!!

Easy to set up and start. My elderly parents enjoy the scents and night light. They get compliments on the style and the smell of their apartment.

-Cynthia L.

I love Pura 4

I love my pura 4!! The diffuser is very easy to deal with, and on top of that, my scents are lasting longer! I've already placed an order to get another diffuser. Thank you Pura for this amazing experience!

-Antonio B.


Love seeing the product get such an amazing upgrade that provides such a unique experience! Such an intuitive upgrade so that I no longer need to scan my scents and open my app.


This Version

I love the updates on this version. Fragrances seem to last longer, and I enjoy that it automatically reads the fragrance upon installation.

-Shirley W.

Versatile and super easy to use...

I love that I can control the Pura from my phone, it tells me when my fragrance is low, it has a light you can adjust or turn off, and the plug can be adjusted for outlets that are up/down or sideways, and I LOVE the fragrances I chose!

-Merriah H.

Pura 4

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

Automatic vial detection

Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.

Safe and clean scents

All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.

Pura Promise

A consistent scenting experience

Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules,
timers and more

Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app

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