Beautiful Home Fragrance That She Will Love

Give her the best home fragrance experience in the world.

Beautiful Home Fragrance That She Will Love

Give her the best home fragrance experience in the world.

Why Choose Pura?

Naturally Derived

We naturally derive scents from plants, herbs, and fruits to create our fragrances.


App Controlled

Pura is the first smart plug-in fragrance dispensing system. Set custom schedules, adjust intensity, and more from the convenience of your smartphone.

Best Quality

Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.


Safe for Pets & Kids

Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.

Her Favorite Fragrances in One System

Pura partners with premium fragrance brands to provide world class fragrances in the best home fragrance device.

Most Popular Fragrances

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Fragrance as Beautiful as She is


Fine Fragrance

Elegant fragrances from world class brands.

Scent Experience

You have to smell it to believe it!

Effortless Control

Her favorite fragrances are now available on demand.


If you ever don't love a scent, we will replace it for free!

The Pura Guarantee

VEGAN & GLUTEN FREE

100% free of animal-derived ingredients. Safe for those with gluten sensitivities.

NON - GMO

Free of harmful toxins in the form of artificial preservatives.

CRUELTY FREE

Completely free of any form of animal testing and is pet & kid friendly.