More scents. More savings. More rewards.
Save 20% on scents, get early access to launches and promos, earn 2x rewards, and more.
Get started
Get ready for perks
Save 20% on scents, get early access to launches and promos, earn 2x rewards, and more.
Get startedHow it works
You'll need a diffuser to enjoy fragrances. If you need one, shop diffusers here.
Shop the Marketplace for your favorite home and car fragrances and choose “Subscribe & save 20%.”
Choose the delivery frequency that works best for you: 4, 8, or 12 weeks.
Cancel, skip, or change your delivery schedule anytime, no fees.
Find a fragrance you'll love
With no fees and early access to new products and promotions, a fragrance subscription makes sense. Get started with our fragrance finder to see what scents work for you.
Take Fragrance QuizFrequently asked questions
The best reason to subscribe to fragrances is the discount. You get 20% off fragrances when you subscribe to any scents—no strings attached. Choose your delivery frequency, easily adjust or cancel your subscription, and swap fragrances using the Pura app.
Pura
To start scenting, you’ll need:
- A Pura smart fragrance diffuser
- A fragrance
- A power outlet
- A phone that will connect to the diffuser via Bluetooth
- A high-speed home internet connection
Setting up Pura is easy—follow the steps in the Pura app to set up your diffuser.
Pura Car
To start scenting, you’ll need:
- A Pura Car smart fragrance diffuser
- A car scent cartridge
- A USB-C power cord (included with purchase of your diffuser)
- A power source
- A phone that will connect to the diffuser via Bluetooth
Setting up Pura Car is easy—follow the steps in the Pura app to set up your diffuser.
The best way to manage your subscription is to log into your account on the website or Pura app. From there, you can edit your delivery schedule, cancel, or swap fragrances.
Your diffuser comes with a one-year manufacturing warranty. Fragrance subscribers receive the added benefit of a lifetime manufacturing warranty on their diffusers.
At Pura, we understand everyone has their own fragrance preference and we want to help you find your signature scent! This is why we provide the best policy for exchanging and returning items.
Diffusers
Home fragrances
Car fragrances
