Makes perfect scents

A Name That Fits

The name of our brand should reflect what we stand for. We went back to some of our Portuguese roots to find a name that shows who we are. Pura means “Pure” or clean in Latin roots, and we feel it perfectly embodies our products and what we believe in. Try Pura to see for yourself!

Fragrance for everyone

Brand That’s Easy to Love

With clean fragrance, scents for everyone, and partnerships with your favorite fragrance brands, what’s not to love? Pura was built with you in mind to give you the ideal scenting experience that is unlike anything else on the market.

Your favorite scents

Love Your Choice

If you don’t love a scent, you can easily exchange a fragrance within 30 days of your purchase. Pura encourages you to love your choice and feel satisfied that the scent of your home is a great addition to who you are, so get the right one for you!