Fine Fragrance, Smart Technology

Luxurious fragrance in an elegant, innovative way.

Fine Fragrance, Smart Technology

Luxurious fragrance in an elegant, innovative way.

Why Choose Pura?

Naturally Derived

We naturally derive scents from plants, herbs, and fruits to create our fragrances.


Responsibly Sourced

The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where we can have a social impact.

Premium Fragrance

Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.


Safe for Pets & Kids

Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.

Pura Partner Marketplace

Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.

Most Popular Fragrances

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Sophisticated Fragrance


Designer Grade Fragrance

World class luxury fragrance at the touch of your fingertip.

Premium Scent Experience

Give yourself and your guests the gift of a beautiful smelling home.

Control from Your Phone

Pura makes designer fragrance available on demand.


If you ever don't love a scent, we will replace it for free!

The Pura Guarantee

VEGAN & GLUTEN FREE

100% free of animal-derived ingredients. Safe for those with gluten sensitivities.

NON - GMO

Free of harmful toxins in the form of artificial preservatives.

CRUELTY FREE

Completely free of any form of animal testing and is pet & kid friendly.