Fragrance for everyone

A Brand That’s Easy to Love

With clean fragrance, scents for everyone, and partnerships with your favorite fragrance brands, what’s not to love? Pura was built with you in mind to give you the ideal scenting experience that is unlike anything else on the market.

Intuitively easy

Control From your Phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.

Safe for sensitive noses

Pet and Kid Friendly

We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.

Looks as Good as it Smells

Clean, Professional Design

A modern yet classic design, the sleek device adds to every room without taking anything away. The barely-there diffuser grabs your attention with fragrance, then keeps your admiration with the simplistic design and beautiful packaging.