Designer Fragrance

Smart Technology

Get a free fragrance

Code: JACIDAILY

Discover Pura

Designer Fragrance

Smart Technology

Get a free fragrance

Code: JACIDAILY

Shop Pura Device

Why Choose Pura?

Naturally Derived

Natural is better, so only the freshest of plants, herbs, and fruits are used directly in Pura scents. We never use harmful chemicals or harsh ingredients.

Ethically Sourced

The ingredients used in Pura scents are from all over the world, taken straight from the source. Pura strives to give more than take, which is why we grow and extract in areas where we can have a positive social impact.

Premium Fragrance

Crafted by world-class perfumers and fragrance experts, Pura scents are of the highest quality made just for you. Designer-grade fragrances and brands you love are yours with the click of a button.

Pet & Kid Friendly

Pura makes scents for everyone—kids, pets, and sensitive noses included. Each scent is tested by fragrance reviewers and scientists to ensure that the you can all smell safely.

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Partner Marketplace

Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.

Over 14,000 5 star reviews

100,000 homes & counting

 

Intuitively easy

Control from your phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.

Looks as good as it smells

Clean, Professional Design

A modern yet classic design, the sleek device adds to every room without taking anything away. The barely-there diffuser grabs your attention with fragrance, then keeps your admiration with the simplistic design and beautiful packaging.

Scents you already love

Fragrance Exchange

We work hard with our partner brands to bring you your favorite scents that you already know and love. If for any reason, you don't love a scent that you've chosen, we'll replace it for free.
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The Pura Guarantee