Premium Fragrance Controlled From Your Phone

Pura partners with world class fragrance brands to bring you the fragrances you already know and love to your home in a beautiful, new way.

Premium Fragrance Controlled From Your Phone

The fragrances you already know and love in a beautiful, new way.

Why Choose Pura?

Naturally Derived

We naturally derive scents from plants, herbs, and fruits to create our fragrances.

Responsibly Sourced

The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where we can have a social impact.

Best Quality

Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.

Safe for Pets & Kids

Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.

Pura Partner Marketplace

Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.

Most Popular Fragrances

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Sophisticated and Elegant Fragrance

Fine Fragrance

Beautiful fragrances from world class brands.

Scent Experience

You have to smell it to believe it!

Effortless Control

Your favorite fragrances are now available on demand.

If you ever don't love a scent, we will replace it for free!

The Pura Guarantee


100% free of animal-derived ingredients. Safe for those with gluten sensitivities.


Free of harmful toxins in the form of artificial preservatives.


Completely free of any form of animal testing and is pet & kid friendly.