Pura partners with world class fragrance brands to bring you the fragrances you already know and love to your home in a beautiful, new way.
Why Choose Pura?
Naturally Derived
We naturally derive scents from plants, herbs, and fruits to create our fragrances.
Responsibly Sourced
The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where we can have a social impact.
Best Quality
Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.
Safe for Pets & Kids
Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.
Pura Partner Marketplace
Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.
Sophisticated and Elegant Fragrance
Fine Fragrance
Beautiful fragrances from world class brands.
Scent Experience
You have to smell it to believe it!
Effortless Control
Your favorite fragrances are now available on demand.
If you ever don't love a scent, we will replace it for free!
The Pura Guarantee
VEGAN & GLUTEN FREE
100% free of animal-derived ingredients. Safe for those with gluten sensitivities.
NON - GMO
Free of harmful toxins in the form of artificial preservatives.
CRUELTY FREE
Completely free of any form of animal testing and is pet & kid friendly.
