At Pura, we only create clean, designer grade fragrances all controlled through your phone.
Why Choose Pura?
Naturally Derived
We naturally derive scents from plants, herbs, and fruits to create our fragrances.
Responsibly Sourced
The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where we can have a social impact.
Best Quality
Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.
Safe for Pets & Kids
Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.
Pura Partner Marketplace
Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.
Innovative Smart Fragrance Technology
Adjust Scent Intensity
Choose from a level 1-10 to fit your space.
Create Custom Schedules
No more wasting fragrance!
Swap Between Fragrances
Each Pura holds two fragrances.
The Pura app has a 4.6 rating with over 1600 reviews in the app store, take control of your home fragrance with Pura!
The Pura Guarantee
VEGAN & GLUTEN FREE
100% free of animal-derived ingredients. Safe for those with gluten sensitivities.
NON - GMO
Free of harmful toxins in the form of artificial preservatives.
CRUELTY FREE
Completely free of any form of animal testing and is pet & kid friendly.
