Smart Fragrance

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Volcano fragrance by capri BLUE

Intuitively easy

Control From your Phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.

A sweet ambiance

Add to your Space

Create an atmosphere that embraces you with amazing fragrance, and add the perfect lighting to match it. Choose any color you’d like, and control the brightness to fill your space with an accenting ambiance that matches your mood.
Havana Vanilla fragrance by capri BLUE

Safe for sensitive noses

Pet and Kid Friendly

We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.

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100,000 homes & counting