Capri BLUE Fragrances + Pura Smart Technology

Volcano, Aloha Orchid, Blue Jean & more in an innovative, sleek device.

Capri BLUE Fragrances + Pura Smart Technology

Volcano, Aloha Orchid, Blue Jean & more in an innovative, sleek device.

Why Choose Pura?

Naturally Derived

We naturally derive scents from plants, herbs, and fruits to translate these beloved best selling fragrances.


Responsibly Sourced

The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where we can have a social impact.

Premium Fragrance

Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.


Safe for Pets & Kids

Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.

Iconic Fragrances


Volcano

An amazing sugared citrus experience that you have to smell to believe!

Aloha Orchid

A fresh bouquet of flowers that greets you with a smile, fills your home, and lifts your spirits.

Blue Jean

Warm and clean with a hint of linen. This fragrance feels great, like your favorite jeans.


If you ever don't love a scent, we will replace it for free!

Brand New Capri BLUE Fragrances

Sold out
Yuzu Citron Smart Home Fragrance Refill, 10mL

Sold out

Partner Marketplace

Pura has partnered with premium fragrance brands, such as Capri Blue, NEST, Apotheke & many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.

The Pura Guarantee