Over 15,000 5 star reviews

100,000 homes & counting

Volcano fragrance by Capri BLUE

Fragrance for everyone

A Brand That’s Easy to Love

With clean fragrance, scents for everyone, and partnerships with your favorite fragrance brands, what’s not to love? Pura was built with you in mind to give you the ideal scenting experience that is unlike anything else on the market.

Get a free fragrance using the code:






Pura does it all

Control Scent Like Never Before

Pura gives you complete and effortless control over your fragrance like no other scenting device. Adjust your scent intensity, swap between fragrances you love, create a custom schedule to scent your mood, adjust the nightlight to match your ambiance, and turn off your scent while you’re gone, all from the convenience of your smartphone.

Safe for sensitive noses

Pet and Kid Friendly

We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.

Scents for you

Love Your Choice

If you don’t love a scent, you can easily exchange a fragrance within 30 days of your purchase. Pura encourages you to love your choice and feel satisfied that the scent of your home is a great addition to who you are, so get the right one for you!