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Smart fragrance diffusers for your home and car

New

Pura 4

Home fragrance elevated

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Pura Car

Car scenting reinvented

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A fragrance marketplace unlike any other

What’s new
with Pura 4

With a sleek, modern redesign on the outside and new technology on the inside, Pura 4™ delivers the best scenting experience possible.

Fragrances now last 20% longer

New smart vials and Puralast technology work together to efficiently fill your space with your desired intensity, making fragrances last up to 120 hours.

Learn more

Fragrance partners

Shop original and favorite fragrances from brands you already love.

The cult-favorite now goes where you go

Put Volcano Car in drive

Shop Volcano

Smart

App-controlled features empower you to get fragrance how you want it, where you want it, and when you want it.

Quality

Our fragrances are created by world-renowned perfumers using globally sourced ingredients, delivering the highest quality home fragrances you can buy.

Quality Fragrances

Safe & clean

All our scents are created with clean, high-quality ingredients and are safe to be used around kids and pets.

Fragrance can change the energy and atmosphere of your space, transport you to new places, enhance moods, and take you back to special memories.

Your favorite pumpkin scents are here

Pumpkin fans, rejoice

Shop the collection

Reviews

Luxury without the high price

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Smells SO GOO! I love that I can have control over the scents, optimization of timing and intensity is huge bonus for me.

-Baylie G.

11/10 recommend!!

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This set has been awesome for my new car. The scent has lasted FAR longer than I thought it would and it smells AMAZING! I love how you can adjust the settings to be stronger or weaker, depending on your preference. It sits in my console and doesn’t take up too much space at all. Blends right in with my interior which I love.

-McKenzie W.

Wonderful Home Investment!!!

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This is the best home fragrance product ever! I love it so much that I plan to give all of my other brand plug-ins away! You will not regret this investment.

-Victoria H.

If you’re questioning, it’s so worth it

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The installation was really easy. I love this and have added more to every order for every room in my house.

-Alyssa A.

The Greatest Car Fragrance You'll Ever Find

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This package is amazing and the best car fragrance you will every purchase. The scent lasts for a long time and you are in control of the intensity of the scent. Buy this if you haven't already, you will not be disappointed.

-Ronald P.

Genius

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I now have 4 diffusers and obsessed with this concept! I have 3 at home and one at work. I love the idea of having total control of intensity level for each scent and the timer feature. I would have one in every room if I could! I will never go back to any other type of air freshener.

-Siobhan K.

You need it

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For someone who constantly has room sprays, candles, wall plugs, you name it... THIS is a game changer for me! Being able to control the scent intensity, when it runs AND have a cute night light is an instant sell for me! I’ve quickly purchased more and will continue to do so.

-Janele S.

Best scent device

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This is the best scent device I've ever used. I love that there is so much control over how the scent is disbursed! I need to order more of these!!

-Rebecca B.

Love this!

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I can't begin to tell you how much I am in love with this device! I love the fact that I can control everything from my phone. The convenience of being able to switch between two scents at a time is amazing!

-Kelley F.

Couldn’t Imagine Life Without It

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This device is the perfect display of functionality and fragrance. The installation was super easy. We love that it is kid and pet friendly for our home.

-Ann K.

I really love this diffuser

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I really love this diffuser. My first scent was Linens & Surf and I was super happy with how it smelled. I have it placed in the back of my car, and the high setting was the perfect amount of scent for us. It’s also cool that it can sense movement and start/stop the scent once you’re no longer driving/in the car. Great product!

-Emily P.

Just buy it

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Very user friendly to use. The set up hooks right up to your phone within the app. I love how this is safe for little ones and animals. I feel comfortable using this every day and setting up time frames

-Suzy R.

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